Social media’s popularity and dominance has many of us spend endless hours and resources on social media marketing, but we tend to end up ignoring the most preliminary step, and that’s optimizing our search rankings. No matter how active you are on many social media platforms, Google search still remains the favorite go-to option for making vital buying decisions. One of the first things that customers looking for your products and services online will do is an in-depth Google search. Thus the phrase : “just Google it!” But how do you ensure you pop up in the search results with the relevant information across multiple devices? Having a Google Business Profile listing profile is the easiest and fastest way to show up in the search feeds. Google Business Profile’s ability to incorporate search engine results into marketing ventures is a huge advantage for all local businesses. It is not just any ordinary business listing but a robust tool giving you benefits from appearing on Google search. What is a Google Business Profile? Google Business Profile is a free local marketing tool that allows business owners and marketers to manage how their business pops up on Google Search and Google Maps. It allow a business to display vital business details like your business name, address, contact information, website link, and hours of operation, not forgetting images of your business services, products and events. To get your GBP listing, you need to verify your business data by creating your Google Business Profile or claiming an existing auto-generated profile. This is a critical step in any local SEO strategy as it makes it easier for customers to find information about your business and allows them to review it too. Therefore, it’s important that the information provided is accurate, complete, and optimized. How do Google Business Profile Listings work? The first step is to create a GBP listing by either claiming your page (as shown in image above) or creating a new one and then verifying it. It’s essential to optimize your GBP listing by adding relevant keywords, CTA (calls to action), frequently asked Q&A, and relevant photos/videos. You will also be able to link to your business website. When someone searches for products or services, the local search listings dominate the results. So the next time when users search for your products or services within your locality, your Google Business Profile page will be displayed among the listings. The information from your page will be shown in the following three different places: Google’s sidebar Local results Google maps Therefore, potential customers will be able to see your location, contacts, and other details from your page itself. How do Brands use Google Business Profile? Millions of brands across the world are using GBP to stand apart from competitors and attract more leads. Brands use the platform to engage with customers and learn more about them. They can know the kind of crowd that shows the most interest in their business, where they come from, and what appeals to them. Brands can also gauge their overall business performance with GBP. Why it’s a must to use Google Business Profile for Local Marketing. Here are 6 reasons to convince you to start a set-up with GBP right away: 1.Increase your visibility on the Web.
2. Share appropriate Information with your Potential Customers.
3. Answer the queries of your Potential Customers in Real-Time.
4. Attract more prospects with Reviews.
5. GBP Increases Visitor Traffic and Sales.
6. Free Google Advertising.
Local marketing is about targeting people in a small geographical location, and Google Business Profile features help you do just that. However, to rank in the local 3-pack, you need regular engagement, and you must keep optimizing your GBP listing. Using the top social media management tools makes it easy for you to maintain a consistent presence on GBP, helping your business beat competition, drive more traffic, and ultimately make more sales.
Comments are closed.
|
AuthorNicholas Joseph Lim and guest writers contribute the latest on internet marketing strategies. Archives
March 2024
Categories
All
|