We are witnessing the growth of digital applications thanks to the events brought about by the pandemic. Due to the lock downs, consumers are relying on search engines such as Google and Yahoo to get information and to order products or necessities online. Digital marketing allows companies to foster better customer relationships. Whereas most traditional marketing provides one-way communication with the consumer, digital marketing allows for two-way communication in real time. Online customer reviews are becoming more and more relevant, gradually edging out word-of-mouth reviews. If you want to make a cut through in your business niche, you must invest in digital marketing for a strong online presence. By implementing D M a company can focus on their specific audience and identifying that audience's needs, interests and pain points, which will help deliver a more effective plan in achieving the company’s marketing and sales objectives. D M always provides a company with better results than traditional marketing. Not only this, the right digital marketing campaign can help you reach the right customers at much lower costs than traditional marketing. Getting a website has almost become fashionable these days and it is a good thing. However, for businesses, it is not enough to just build a site and leave it at that. What is required is that your website is search engine optimized and to market it digitally in a way that your customers are able to interact and transact with you easily. You need a foolproof online marketing strategy if you are to compete effectively in the flooded digital space. Using digital marketing tactics is the most cost-effective way to market your business. Implementing SEO, content marketing, and social media engagement may also take time but it’s more effective and compatible to how people shop and search through mobile devices today. You need to take advantage of the rise of mobile as people are consuming more information through their mobile phones. To reach these mobile users, you need marketing messages that are specially tailored for small devices. That is where online marketing beats traditional advertising hands down.A well-executed and effectively targeted digital marketing strategy can reach potential customers at a much lower cost than traditional marketing. By only targeting users who are actively looking for your services or products, you are saving both money and time. This puts small to medium businesses competing on the same level field as other businesses. A focus on search engine optimization (SEO) is part of a sound marketing strategy that can help build a sturdy infrastructure of trust with potential customers. SEO is also uniquely suited to the current climate because it reaches digital customers who may be sheltering at home shopping online. Effective digital marketing helps small businesses learn the online habits of customers so they can better target ideal customers. How Trust And SEO Go Together. "Trustworthiness is at the very center of SEO. When a consumer performs a search, they are looking for information that they can put their faith in. It is their expectation that the results of their search will be correct and reliable. That is why Google introduced its E-A-T quality (Expertise, Authoritativenss and Trust worthiness) rater guidelines, ensuring content has expertise, authoritativeness and trustworthiness. When you rank high in search results, it shows consumers that you are a trustworthy source of information. Consumers want brands they can rely on, and research has shown that trust is a major factor for customers buying from brands. When you put effort into SEO, you are committing to a practice of sharing useful and authenticated content.” David Gasparyan is President and CEO of Phonexa Sadly, many small business owners feel, "Online marketing does not work for me because my customers are not online." It might be true if it was not 2020 but today the majority of people have mobile phones and the search on mobile has jumped since the lock downs. If you happen to be an owner of a retail store digital marketing becomes all the more critical for your business. Even if you are happy being the "neighbourhood" store, it does not matter. But, if you want to become a bigger store with a brand recall value and grow in size, you do not really have much of a choice. In case you are yet to see the need to invest in digital marketing, here are reasons that will convince you to do it soon. How can Digital Marketing help me grow my business?"
Well, here are a some of the benefits:
Digital marketing is a powerful way to use when you want to reach your targeted demographics and to relay personalized ads to every demographic. Clearly, your business needs a little boost from online marketing if it is to get any meaningful relevance in the highly competitive global market. More than ever today, Digital Marketing will remain as the most powerful way of marketing now and for the future. |
AuthorNicholas Joseph Lim and guest writers contribute the latest on internet marketing strategies. Archives
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