SEO for search engine rankings play a huge part in how easily online shoppers are able to find your store. The higher you rank in search engine results, the more traffic your eCommerce store is going to have. This naturally leads to increased sales. So obviously you need to implement SEO - search engine optimization in your Shopify website. Shopify comes with several SEO-friendly features, but there’s so much more you can do to climb up in the rankings. While SEO relies on keywords, it takes more than just sprinkling some keywords into your site’s content to get your site ranking higher. Here are some key steps to enhance SEO for your Shopify store to start to rank #1
1. Optimize Your Shopify Site Structure
Organizing your content is easy with Shopify, using one of these structures:
Remember, your site should be built for customers first. In addition to product and category pages you will need to include an ’”About" page: and ”Contact" page on your site. These pages let shoppers and search engines know that you are credible and trustworthy, so don’t skip these pages. Finally, include a search box on your page. It may not help with SEO directly; but it will help visitors find what they’re looking for, which is an important part of eCommerce optimization so you can make more money from the traffic you already have. 2. Improve the User Experience
To make your Shopify store faster, you can:
Use a Responsive Design. Responsive design means your Shopify store will look great on all mobile devices, besides your desktop. Responsive themes greatly improve user experience as they keep visitors on your site longer. A key factor in ranking, Google looks at dwell time / time-on-page, as a marker of a site’s value, having a site that’s easy to navigate and read can increase dwell time; which in turn, improves rankings and better usability resulting in repeat visitors and increase conversions. Great things for any eCommerce site. Making sure your store not only works but look great on mobile devices is important, since shoppers these days are buying or searching from their smartphones more and more. 3. Research the Right Target Keywords.
You can also find inspiration for these topics from places like:
4. Optimize Your Shopify Products Pages.
Optimize Title Tags for Categories. You should use your keywords in a consistent way, like in this example formula:
How to Optimize Title and Meta Description for Products.
5. Get Links to Your Store.
Here are a few ways you can get links to your store:
Mentions.
Broken Links.
6. Rank Higher With Content Marketing.
7. Leveraging Social media.
8.Use the Best Shopify SEO Apps and Tools.
Plugin SEO
Smart SEO
SEO Image Optimizer
SEMRush
SEMRush can help you find overlooked and underused keywords that you can use to increase traffic and conversions. There are other SEO apps available in the Shopify App store which you can explore: SHOPIFY APPS FOR SEO In conclusion, by working through each of the given steps elaborated here, you’ll be climbing up the search results rankings in no time. If you need more help with your Shopify Store just ask.
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AuthorNicholas Joseph Lim and guest writers contribute the latest on internet marketing strategies. Archives
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