Email marketing is only one component in the strategy to improve page ranking but an important component. Emailing creates a fast, reliable form of communication that is free and easily accessible. This method is very effective at helping business owners and consumers stay connected. It helps build loyalty and trust in your brand. In fact, consumers often seek out email marketing campaigns from their favorite brands and local stores.
Whatever content is used in email marketing, usually has a link to articles or offers available on your website. This creates interaction with your website meaning more regular traffic to your site but eventually it also draws traffic from subscribers / regular visitors that stay longer on your site. If done right your website could become an authority site meaning it becomes a go to site for all information pertaining to a particular business / product / specialty. When people recognisze this as an authority site they will link to your site thereby building backlinks to it. Search engines like website backlinks and especially if the backlinks are from another authority site which will result in higher rankings. (Authority sites e.g. BBC, Entrepreneur, etc.) Emails with engaging content which can be thoughtful and useful to your readers takes time to write. If you do it well and such emails (as in newsletters to subscribers) are sent out you will surely achieve engagement. It's a shame that such well written email / newsletter content doesn’t “register” with Google or have any lasting impact on your rankings as they land into email inboxes. But you could reuse or re-purpose such great email / newsletter content into blog content, and this can be done in a number of simple ways:
Of course all the content should include search engine optimization with relevant keywords. So following these few steps in email marketing can improve your rankings. |
AuthorNicholas Joseph Lim and guest writers contribute the latest on internet marketing strategies. Archives
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