We give below a list of digital marketing solutions we believe every business should implement as soon as possible unless they’ve already done it. Before any implementation of any digital marketing solutions, there’s one, but very important question you need to answer is that are they going to align with your customer personas, the right audience for your business? Marketing and sales efforts without personas are a hit or miss. The more tailored your communication is, the better, and the only way to adjust it is to research your customers thoroughly. After all, you need to know who you’re talking to in order to communicate effectively and reap the rewards afterwards. You need to know what kind of customers you want to sell your products or services to and in order to find out, you should create customer personas. SEO content marketing. You can create amazing content, but it might as well go to waste if it’s not SEO-optimised. Thorough keyword research and meticulous link building should get your blogs in front of the eyes of your target audience. Furthermore, high-quality content and link building are actually the two most important signals used by Google to rank your website for search. Search engine optimization (SEO) and content marketing are two of the most important tools available to the modern marketer. An SEO content marketing strategy can really help take your brand’s marketing to the next level. It’s not enough to just create content. You then have to get it in front of your target audience. The second part of content marketing involves promoting the content that you’ve created on various channels like social media. By getting your content in front of the right audience you can work on establishing a connection with relevant leads. The ultimate goal of your content marketing is to build relationships with leads and customers. Your content helps build relationships by demonstrating your expertise and providing valuable information that helps the consumer make a smarter purchasing decision. It’s important to create content that appeals to buyers in each step of their journey – from those who are just starting to research to the consumers who are ready to buy. SEO helps improve your chances of getting in front of consumers in their moment of need. When today’s consumer has a question about a product or service, they turn to search engines like Google to find the information they need. If you want to reach consumers during their time of need, you’ll need to provide them with the right content at the right time. That’s where SEO and content marketing become the ultimate team. Content marketing is the best way to improve your search engine optimization. By creating content that’s focused around targeted keywords and phrases that your leads are looking for online, you can improve your visibility on the search engines. That way, when a consumer searches for a topic that is relevant to your brand, they will find your content on Google. This helps you start to build a connection that can lead to a customer relationship. When your content ranks well on the search engines, you are getting free exposure online. Not only does this boost brand awareness, but it can also drive more relevant traffic to your website. The more relevant traffic you drive to your site, the more opportunities you have to convert. You cannot improve your search engine optimization without creating great content. And it’s all but impossible to effectively find an audience for your content without SEO. SEO should be applied into every content marketing task you do. That’s the only way to make sure that your content marketing strategy will be successful. Optimize your website for voice search by implementing the following:
Use Video marketing. Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a this medium. While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences. Consumers like it because it's easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. Google ads/Facebook ads help improve one’s business. They can better build brand awareness. Increase the spread of information about your products or services. They can drive buyer behavior and provide reminders to curious buyers. Repetitive use of these ads improve sales and in addition provide multiple purchase pathways. Use Analytics. As far as analyzing your marketing channels is concerned, there’s no better way then to use Google Analytics. While I think I know this tool quite well, there’s probably so much more I could extract from it. It’s the tool to use whenever I need to report on the results of my work, and to see how the marketing channels are performing. Leveraging Social Media Marketing. Everyone these days is doing social media marketing, both online and offline businesses. Conduct a social media audit What kind of posts tend to perform the best for you? What are the posts that generate zero to little engagement? Do you use a lot of visual content? If yes, does it improve the level of interactions you have with your followers? You can conduct a social media audit on your own — analyse the amount of content posted online, try to calculate social media reach, or analyse the sentiment around the brand. To conduct a through social media competitor analysis, try a social media monitoring tool, for example, Brand24. Brand24 collects all publicly available social media mentions containing your predefined keyword and analyses the results in-depth. In the dashboard, you’ll find pieces of information about: the volume of mentions sentiment around a brand or product the total number and type of interactions the social media reach top public profiles talking about a brand There are a number of questions like those above that you should ask yourself, and such audit helps you plan the next steps of your social media marketing strategy. Also, don’t forget about social media competitor analysis. Keep an eye on how your competitors deal with their social media channels. Their activities might teach you a valuable lesson in terms of what they’re good at, but you could also learn what to avoid not to replicate their mistakes. Set your social media marketing goals Your goals should be SMART. Once you have them written down based on those criteria, it should be much easier to execute them. Decide whether you’re on social media to increase sales, build a community, increase brand awarenes, and try to put the biggest emphasis on what’s the most important for you. Don’t spread yourself too thin What I mean here is not to be on every platform you can think of. Some social media might not even be worth your attention simply because your target audience isn’t there, or is too little to care compared to other sources. A good way of finding out where a majority of your target audience hangs out is to use a social media monitoring tool. Such tools help you track brand mentions but also pretty much any keywords that are related to your industry. Leverage Email marketing.
Remember to keep an open mind to new techniques and strategies, which could be updated digital marketing solutions for your business. Digital marketing optimization requires constant learning and improvement. Get in touch with our passionate and knowledgeable team today and take the first steps towards taking your digital marketing to the next level in 2020. With our help, you can be sure that the competition doesn’t leave you behind.
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AuthorNicholas Joseph Lim and guest writers contribute the latest on internet marketing strategies. Archives
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