Ranking keywords for an e-commerce website is essential for driving traffic and increasing sales. There are a number of ways to rank keywords for an e-commerce website. One of the most important factors is the relevance of the keywords to the products or services being offered. It is also important to consider the competition for the keywords, as well as the search engine algorithms that will be used to rank the website. Additionally, using keyword-rich titles and descriptions, as well as including the keywords in the website's meta tags, can help to improve the ranking. Quality content is one of the easiest ways for your e-commerce store to rank for more keywords and build back-links. Consider that product and category pages can only rank for so many keywords. Once you've maxed those out, you cannot cover any more search real estate. Content can help to fill in those gaps. When doing e-commerce keyword research, your main goal is: To find out the actual keywords that customers are using to search for specific products. To differentiate between head keywords, long tail keywords and keywords with a commercial intent. To find out the search volume of those keywords. Here are some of the best ways to boost search rankings for an e-commerce website: Study your niche. Define your goals. Make a list of relevant topics. Create a list of seed keywords Conduct Keyword Research: Use keyword research tools to identify relevant keywords for your business. Focus on long-tail keywords that have lower competition and higher search volume. Do your keyword research for product pages and category pages. Use good keyword research tools like Google’s keyword planner or Ubersuggest. Study the search intent. Identify long-tail keywords. Find out about your competitors what keywords they are ranking for. Since this is for e-commerce bear in mind keywords relevant to buyer intent. You can identify the keyword intent by looking at the specific phrases and terms people use when looking for an item online. For e-commerce we focus on Commercial keyword intent; this is when people are looking for information to help them make a purchase. This means that they want to find what they need and buy it as fast as possible. Consumers typically use commercial keyword intents when they know what they want but don’t know where to find it yet. You see this when you’re typing specific terms into Google like “buy digital camera” or “find new laptop deals.” Commercial keyword users typically have more intent to purchase and are searching for the product information that will help them make a decision to purchase. Create High-Quality Content: Using the relevant keywords create high-quality content on your website that includes the targeted keywords. Focus on creating blog posts, buying guides, and product reviews. Make sure you use the relevant keywords you have found, post often about your products, their usefulness, etc, on social media sites; and use those keywords in your ALT tags for images. Optimize Your Product Pages: Optimize your product pages for the targeted keywords. Optimize your pages with meta titles, descriptions and H1 tags. Include the targeted keyword in the title tag, meta description, and product description. Build Quality Back-links: Build quality back-links to your website from authoritative sources. Guest posting, influencer marketing, and broken link building are some effective ways to build quality back-links. Use Social Media: Use social media to promote your products and drive traffic to your website. Include the targeted keywords in your social media posts and profiles.
Use Paid Advertising: Use paid advertising like Google Ads and Facebook Ads to promote your products and drive traffic to your website. Target the relevant keywords and optimize your ads for maximum conversions. Improve images for better loading and search-ability. Images are key to a successful e-commerce site, but without proper optimization, they can also hurt your e-commerce SEO. In most cases, you should use JPEGs for images that have a lot of colors, and PNG for simple images. Be sure to include ALT tags for all of your optimized images as well. ALT tags are used by screen readers to help visually impaired users navigate and use your site as well as by search engines to understand what your images are of. Monitor Your Progress: Use analytic tools to monitor your progress and track your rankings. Make adjustments to your strategy based on the data and continue to optimize your website for the targeted keywords. Overall, ranking keywords for an e-commerce website requires a comprehensive approach that involves keyword research, on-page optimization, content creation, link building, social media, paid advertising, and monitoring progress. Save time and gain efficiency with SocialPilot Automation Tool for managing your social media accounts. Put all your social media management worries to rest. Here’s the perfect solution. What is SocialPilot? SocialPilot is a comprehensive social media marketing tool that helps digital marketing professionals, teams, and businesses automate their social media management activities. It helps marketers at every step - right from scheduling and publishing posts on their profiles to analyzing their posts' performance.
What else can you do More with SocialPilot ? Browser Extension Schedule and share content from anywhere on the internet. Make Posts with a Single Click Sharing and Scheduling content with the SocialPilot browser extension is a pretty easy job. In fact, you can do this with just a few short clicks! Once you install the browser extension to your Chrome or Firefox, a SocialPilot icon will appear on the toolbar itself, prompting you to log in if you click it. With the help of that button, you can share articles and schedule posts with ease. Just click on the icon, simply add the content to the queue, select your preferred time and date, and click on ‘add to queue’. Yes, it’s that convenient. In addition to this, you can also share and schedule images without downloading them. An added bonus is that these can be posted at a later time while you continue to surf the net. Just drag your cursor over the image and a share image button, with the SocialPilot logo, will appear. Click that button, once again schedule the time and date and voila, your image is queued for posting! Native Mobile Apps
Schedule and manage content from your mobile with SocialPilot’s Android and iOS app. URL Shortening Avoid ugly URLs in your posts with integrated URL shorteners. Visual Support SocialPilot supports image, video and GIF scheduling to take care of your visual marketing campaigns. Be A More Productive Social Media Marketer Start Your Free Trial *14-day free, no credit card required Marketing promotions, and ads cost money and although they are faster ways to publicize a business but what if you have no budget? What can you do in that situation and you need to continue getting leads? The following are some of the most effective ways to market your business with no budget - some of the easiest ways to get traffic when you have no money. The first strategy, SEO. Firstly make sure your website is fully optimized for SEO. Get a SEO audit and use the report to tweak the areas that need improvement. If you don’t have a blog page, make one. Then start off by writing content and sharing it on your social media accounts. If you don't know what content to write, you could use blog ideas generators (click to find the tools) or use Ubersuggest, type in any keywords related to your industry, click on the content ideas report and it'll show you all the articles that are popular based on social shares and it will show you based on backlinks. Once you write your content, you could post it on your social media accounts or hit up all the people that have linked to the related articles you found; Ubersuggest provides a lot of this data, reach out to them and ask them to share your content. Second strategy, Google My Business or now known as Google Business Profile. It's one of the easiest ways for local businesses to get more traffic and higher rankings. So, make sure you submit your business to Google My Business. Another strategy would be using PR, but you must be wondering how do I do that without a budget to go hire a big PR firm. Then how do I get this free PR? Well to get this free PR is a site called HARO, Help A Reporter Out. What HARO does is, it's a community of reporters that are saying, hey, I have questions around all these topics, is there anyone who can help me answer them? And if you answer them, what it'll do is, they'll be like, oh, thank you. And they'll include you in the article and that gets you publicity, which can get you traffic and sales. Another strategy is guest posting and cold outreach. What I mean by this is, if you can go and guest post on popular sites that have your audience already, you can generate sales. Another strategy is Facebook groups. There's so many groups, there's groups on literally everything. So you need to participate in the relevant groups and then, whenever you have a product or service that's related, then you can mention it, but make sure you're participating first and giving more than asking. Next, you can leverage email marketing. There's a saying that goes in the marketing industry, the money's in the list, it's your digital ATM machine. So, collect emails. Educate 80% of the time when you're sending out emails, and promote and sell your products 10 to 20% of the time.
Another strategy, is video marketing. Any time you create video, upload it to YouTube, Instagram TV, Instagram Reels, Facebook, LinkedIn, TikTok, Twitter, the possibilities are endless. Because you already have followers and friends on all these social sites, uploading content, video content, just does well. Then you have infographics. If you go back to the content ideas report within Ubersuggest, or the blog ideas generator you used, you could use the ideas generated to create infographics based on the relevant topics and you can use tools like Canva to help you create those for free, and then reach out to all the people that link to that article, which shows you in the content ideas report, right? Another strategy would be applying for a business award. It doesn't give you as many visitors as you would like, but it gives you that credibility, which helps improve your conversion rate. And it does improve word of mouth marketing as well. And then, I recommend partnerships with other brands. These are all great ways to increase your sales. Now, if you need help with your marketing or more ideas, check out my agency: DovetaNet Marketing for digital marketing solutions that will help companies succeed online. If you have any questions, leave a comment below. I'm here to help. |
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